Paul Rudd: The New Voice of Hyundai

When it comes to the voice of Hyundai, there has been a changing of the guard.  Since 2007, Academy award-winning actor Jeff Bridges had lent his voiceover talents to ads by the Korean automaker.  His voice had gruff and gravel and could be instantly recognized.

As all great things must come to an end (yes, even marketing partnerships made in heaven), Hyundai sought a suitable replacement for Bridges.  Said Steve Shannon, vice president of marketing for Hyundai Motor America, “We were looking for a voice that could be recognizable and relatable to a new generation of car buyers.”

The new voice of Hyundai belongs to actor Paul Rudd.  He is known for his roles in the films The Cider House Rules, I Love You, Man, and Anchorman.  Hyundai had some flattering things to say about their new partner. “Rudd can be serious, humorous, informative and entertaining all at the same time.”

Rudd’s first spot involves a scene where a backseat driver is shown up by the 2015 Hyundai Sonata’s superior navigation system.  Check it out here!

Visit the showroom at Glenbrook Hyundai today!

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Hyundai i20 to Flaunt Its Stuff at the Paris Motor Show

The new 2015 Hyundai i20 has been released at the Paris Motor Show and it is better than ever. With new body styling and external features, like a reimagined grille, headlights, and a new car front, the hatchback is super sleek and ready to impress.

The car sports a longer front and hood that mimics that of a Mazda or a Jaguar, giving it a streamlined look. The interior includes black accents, metallic trim, and leather seating. For even more style, a sunroof is included along with a top of the line infotainment center with GPS. World Car Fans says that Hyundai has promised, “In 2015, the model will gain a new turbocharged 1.0-liter three-cylinder petrol engine that produces up to 120 PS (88 kW) and 172 Nm (127 lb-ft) of torque.”

Car buyers can expect to see the new i20 out on dealership lots in the near future! Plan to get the i20 when it is released from Glenbrook Hyundai!

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The New 2015 Tucson Fuel-Cell Car Utilized Innovative Technology

With gas prices soaring, Hyundai has unveiled a new fuel-cell-powered car. With innovated new technology and an-award winning design and engineering team, the new 2015 Tucson fuel-cell car promises to be groundbreaking.

Wondering how it works? According to MNN, a source for eco-friendly news, the 2015 Tucson fuel-cell car is powered by hydrogen-filled cells which generate electricity when combined with oxygen. Essentially, as long as there is pressurized H2, a catalyst, and air-flow, then a current of electrons can power the car.

It’s practically the Hindenburg all over again, right? Not quite. Hydrogen used in fuel-cells is typically diluted and the hydrogen tank is made of reinforced carbon fiber. Not only that, but the high dispersal rate and tendency of the gas to rise make it the equivalent of, if not safer than, gas.

The 2015 Tucson fuel-cell car drives like its cousin, the electric car. It’s not for the racetrack, but the hydrogen-powered car is quiet and incredibly efficient. It has a range of 250 miles, 134 horsepower, and 221 lb-ft of torque.

Hyundai is hoping to sell about 1,000 fuel-cell cars, so it’s just a stepping stone for now. If you’re not quite ready for a hydrogen powered car, have no fear. Stop by Glenbrook Hyundai to check out our (gas-powered) lineup.  For more info on fuel-cell technology, click here.

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Hyundai’s Rhys Millen Dominates Global Rallycross LA Race

Nothing seemed to get in the way of Rhys Millen and his Hyundai Veloster when he performed at the Red Bull Global Rallycross Championship (GRC) race in Los Angeles.

Veloster RE:FLEX

Millen drive a Hyundai Veloster to win the Red Bull race.

Millen dominated the competition from the very first day, topping practice runs and early heats, cinching pole position, and eventually earning a victory on Sunday afternoon while never once letting anyone get ahead of him.

This marked the Hyundai racing team’s second win of the season, which was made all the sweeter thanks to the location of the event. The Los Angeles GRC race is the closest of the season to both Hyundai and Rhys Millen Racing corporate headquarters. It was like winning at home, and no doubt many local fans and employees enjoyed it.

“We’re extremely proud of our Hyundai team’s second win of the 2014 season, coming fresh off our victory in Daytona just a few short weeks ago,” said Millen. “It’s amazing; we just believe in the car and myself and the crew. We brought that momentum to Los Angeles, qualifying fastest yesterday, winning the semi-final and then the main without being passed. I couldn’t be more proud of our effort.”

Check out Millen’s race-winning Hyundai Veloster at Glenbrook Hyundai! Well, the model it’s based on, anyway.

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Hyundai Hope on Wheels® Plans Campaign against Pediatric Cancer

Hyundai Hope on Wheels

The 2014 Hyundai Hope on Wheels Santa Fe

Every day is an opportunity to make a difference. Hyundai Hope on Wheels is doing just that as it prepares to host its annual 5K Run/Walk later this month. Proceeds from the event will go to benefit cancer research at the Hyundai Cancer Institute at CHOC Children’s.

“September is an important time for all of us at Hyundai because it is National Childhood Cancer Awareness Month,” said Dave Zuchowski, Hyundai Motor America president and CEO. “We are committed to supporting childhood cancer research at children’s hospitals nationwide and are especially proud to support the Hyundai Cancer Institute at CHOC Children’s through this special annual 5K in our own backyard.”

The race in Fountain Valley, California is just one event in Hyundai’s month-long campaign to raise funds for pediatric cancer research.

Hyundai is also using the campaign to introduce its Every Handprint Tells A Story initiative. Through the program, Hyundai gives everyone a chance to share his or her story and get involved in the fight against children’s cancer.

We at Glenbrook Hyundai are proud to be a part of honoring National Childhood Cancer Awareness Month. What are you doing to make a positive difference in our community? Let us know in the comments!

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Gender and Car Crash Type: Young Men and Women Have Very Different Ways of Crashing Cars

Gender and car crash type

Men are from Mars, women are from Venus, right? Just like men and women tend to think differently, act differently, and do things differently, they crash their cars differently too. A new study from Kansas State University found that gender and car crash type are directly linked.

Young women are more likely to be involved in accidents in intersections and with pedestrians, and tend to crash more often during weekday work hours. Men, on the other hand, are more likely to crash at night on the weekend- the complete opposite. Men are also far more likely to have an off-road crash, and for the crash to be deadly.

The research found that women are 66 percent more likely to wear their seatbelt, but are 28 percent more likely to drive on a restricted license. In 2008, men were found to be three times more likely to be involved in a fatal crash than women, according to the National Highway Traffic Administration.

According to the research, males tend to be higher risk-takers, accounting for 71 percent of all traffic fatalities, 70 percent of all pedestrian fatalities, and 87 percent of all cyclist fatalities. These statistics are a major reason car insurance rates are quite a bit higher for a 20-year-old man than they are for a 20-year-old woman.

“There are often different risk factors for young male and young female drivers because their behavior and attitude are generally different,” Sunanda Dissanayake, professor of civil engineering said. “This may help explain why one gender is more likely to be involved in a certain type of crash. For example, young males may have more off-road crashes because this crash type is more frequently involved with speeding on rural roads — a driving habit exhibited more by young males than young females.”

Here at Glenbrook Hyundai, we can’t control your driving habits, but we can help you find a safe car to call your own. Stop by today to learn more!

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Updates On the Way for Hyundai Crossovers and Hybrids

Hyundai Crossovers and Hybrids

The Sonata Hybrid at NAIAS

Although we here at Glenbrook Hyundai are still excited about the 2015 models of Hyundai vehicles, we are also already looking forward to what’s to come from the 2016 models. And it looks like some serious updates are on the way for Hyundai crossovers and hybrids.

Both Hyundai’s five-passenger and seven-passenger crossover SUVs will get makeovers for 2016. The Tucson will get improved supplies to make it a serious presence among the crossover market.

As of this point, Hyundai does not have much part in electric vehicles. However, that all might change in the 2016 model year. The Sonata will be the first Hyundai to have a plug-in hybrid version. After that, more electric Hyundais could follow, as part of the timeline of Hyundai’s product plans.

Make sure you’re keeping an eye out for what’s to come from Hyundai automobiles in the coming years. The Accent and Elantra have special updates in the near future, and there are rumors about a sports sedan in the works.

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Hyundai Veloster and Santa Fe Receive Vincentric Best CPO Value Award

Best CPO Value

2014 Hyundai Santa Fe

The Hyundai Veloster and Santa Fe have been named as the top of their segments (subcompact coupe and mid-size crossover, respectively) in the 2014 Vincentric Best CPO Value in America awards.

The Vincentric Best CPO Value in America awards are vehicle-specific honors that determine the best certified pre-owned value you can get in each automotive segment. It does this by measuring the vehicles that have lower-than-expected ownership costs compared to their market segment and price, with several factors coming into consideration—like depreciation, fees and taxes, financing, fuel, insurance, maintenance, opportunity cost, and repairs.

The Hyundai Veloster and Santa Fe both topped their respective categories thanks to Hyundai’s excellent Certified Pre-Owned program. If you’re not sure what that is, just visit Glenbrook Hyundai for all the details. It includes things like a 10-year/100,000 mile CPO Powertrain Limited Warranty, a 150-point inspection, 10-year/Unlimited Mileage Roadside assistance towing coverage, and much more!

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Hyundai Dealerships get Global Redesign

Many carmakers set a goal to make their cars as globally appealing as possible. Hyundai is taking this goal one step further, announcing that regardless of where you are in the world, you will soon not be able to tell the immediate difference between Hyundai dealerships. The Korean carmaker has decided that by around 2020, all showrooms outside of the United States will have a single, uniform look to promote its luxury brand.

Hyundai Genesis

The plan, which is called the Global Dealership Space Identity, will have a modern, open showroom with floor-to-ceiling glass and a bronze-colored roof. Through this global redesign, Hyundai is hoping to signify its brand consistency across all dealerships, while also increasing interaction with customers.

New dealers in Mexico and 42 other showrooms worldwide have already begun the design overhaul, but don’t expect to see this sleek design in United States dealerships. With a recent move to a blue and silver color scheme four years ago, American Hyundai dealers would be under a lot of pressure to revamp their buildings once again.

While our dealership might not be styled like the new global redesign, Glenbrook Hyundai still offers top-notch service and premium vehicles. Make sure to come in to our dealership soon to see just how amazing the Hyundai brand is!

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2015 Hyundai Genesis Provides Accessible Luxury

2015 Hyundai Genesis affordable

The 2015 Hyundai Genesis is out and it’s turning a lot of heads. In a review appearing in Rocklin and Roseville Today, the affordability and top notch quality of the midsize sedan are praised. The new piece recommends that the world’s elite class of well-established luxury car brands should “make room for the new Genesis.”

The original Genesis debuted in 2008, but with their newest model, Hyundai has raised the bar substantially. The 2015 redesign boasts better engines, superior fuel economy, a larger cabin and more entertainment options. The exterior showcases a bold new grille and continues to display the unique Genesis badge on the vehicle’s hood.

The Genesis is available in both a 3.8-liter V6 engine model that has 311 horsepower, as well as a 5.0-liter V8 that contains 420 horsepower; power which “makes the Genesis a super fun vehicle to drive that’s quiet as well.”

“The Genesis remains a great buy,” according to the review, and “its appealing looks and terrific performances will have friends admiring your choice of vehicles.” If you would like to experience luxury at an affordable price, stop by Glenbrook Hyundai today.

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