Hyundai Names New Chief Marketing Officer

Hyundai recently hired Dean Evans as their new Chief Marketing Officer.

Hyundai has announced that it has appointed a new chief marketing officer—Dean Evans. Evans will be responsible for all of Hyundai’s marketing and advertising here in the United States.

Evans has more than 25 years of experience in the automotive industry, including being the former chief marketing officer of Subaru of America, and also held leading roles in LotLinx Inc,, and

“Dean has a remarkable background, which will prove invaluable to Hyundai as our company moves forward in the ever-changing auto market,” said Dave Zuchowski, president and chief executive officer of Hyundai Motor America, in a statement. “Dean’s proven results-driven approach; a positive, inspiring leadership style; and wide-ranging experience in dealerships, digital marketing and automakers, make him a most valuable addition to the Hyundai executive team.”

Evans said he is excited to join Hyundai and help the brand grow across the country.

Here at Glenbrook Hyundai, we are excited to see where Dean Evans will take Hyundai over the coming years.

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September Is Baby Safety Month—Keep Your Baby Safe in the Car


Taking care of a baby is hard work and there is a lot we all need to do to help keep them healthy and safe. With September being recognized as Baby Safety Month, we want to share a few tips on keeping your baby safe in the car.

The simplest way to keep your baby safe in the car is by using a rear-facing child seat. But did you know that many parents unknowingly install their child’s car seat incorrectly? According to the CDC, in one study, more than 70% of child seats were installed wrong. Before you put the car seat in the car, make sure your read the installation instructions. You can also have the seat inspected by a professional (many fire and police departments do this) to make sure it is correct. Be sure to keep your child rear-facing until he or she is two years old.

Another way to keep your baby safe in the car is by never leaving them alone in the car. Every year we hear about babies and toddlers dying because they were accidentally left in a hot car. This usually happens when parents get distracted or their routine has changed for some reason. To help remind you to always check the back seat, put your purse, wallet, or phone in the back seat so you have to reach back there to get it.

And, of course, the safety features installed in your vehicle help to keep baby safe, too. Come check out the Hyundai lineup today and we’ll show you how the high-tech safety features can help keep you and your family safe.

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When Is the Best Time to Buy a New Car?

If you’re in the market for a new car, but are flexible on the timing of your purchase, it may be well worth waiting for a good deal to come along before making the plunge. Here are some expert tips for choosing the best time to buy a new car.

While conventional wisdom may suggest that waiting until the end of the month or – even better – the end of the year, when dealerships are most anxious to reach their sales goals, to buy a car is best, that’s not always the case. Dealers work hard year-round to meet the needs of their shoppers, making it possible to get a good deal any time of the month or year.

Buy out of season.

Looking for that shiny new rear-wheel drive convertible? Start shopping in the winter, when dealers are turning over less of their summer-friendly inventory. While you may not get the top down for several months, you will likely earn yourself a good deal, making the drive that much sweeter when those summer months finally do roll around.

Wait for new inventory.

If you can wait for a certain time of year, consider doing your car shopping in the fall, when the new model year begins rolling in. Dealers will be motivated to clear space for new inventory, and you will often find reduced prices on the outgoing model year.

For more tips and tricks, visit

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Hyundai’s 300-Horsepower i30 Promises to Deliver

Preparing to be introduced at the Frankfurt Auto Show, Hyundai’s 300-horsepower i30 hot-hatch is sure to earn the automaker that piece of the segment it’s been looking for. Although Hyundai introduced the Veloster in 2012, it wasn’t quite powerful enough to win over serious hot-hatch enthusiasts. Then, in 2013, Hyundai unveiled the more powerful Veloster Turbo, and now, the improved i30 – which promises to be even better.

Hyundai’s new N performance arm is delivering the 300-horsepower i30, which, according to reports, will be powered by the turbocharged 2.0-liter from the RM15 concept. The i30 is built on the same platform as the Elantra, and with this engine, is capable of cranking out an impressive 295 pound-feet of torque.

Reports suggest that the i30 will first be aimed at France, the U.K., and Germany, and if well-received in Europe, the U.S. could see an N-tuned version of the Elantra and other models. Here at Glenbrook Hyundai, we’ll be (not-so) patiently waiting to hear more when the Frankfurt Auto Show kicks off on September 17th. Until then, we invite you to stop by Glenbrook Hyundai and test drive the 2015 Veloster, and look for the limited edition Veloster Rally to be available soon! Sign up for updates here.

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How Does Active Noise Cancellation Work?

Active noise cancellation uses a variety of techniques and technologies to quiet the sound of the engine and other loud noises in the cabin of the vehicle. This is meant to improve the driving experience for drivers and passengers and also allows auto makers to increase the sounds of certain desirable noises.

Most active noise cancellation relies on microphones placed around the cabin. These microphones pick up certain frequencies that are relayed to the Active Noise Cancellation unit, which then creates a reversed signal that cancels out the frequency of the normal cabin noises.

So basically, it doesn’t make it so there’s less noise inside the cabin—it just makes it so our ears can’t hear the sound, giving the illusion of a quieter cabin. And the ANC unit targets low frequency noises like the drone of the engine, so you don’t have to worry about not being able to hear concerning noises like squealing brakes.

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Fort Wayne Hosts BAALS Music Festival for 4th Year

For the fourth year in a row, downtown Fort Wayne, IN, will host the BAALS Music Festival—a multi-genre festival with a focus on electronic and dance music. The festival will take place at Headwater Park on Saturday August 1st starting at 8 AM and continue all day and through the night, ending at 1 AM.

Besides being a fun event where you can go to dance, drink, and have a good time with family and friends, the BAALS Music Festival is a charitable event which donates $5000 every year to Mad Anthony’s Children’s Hope House. General admission is just $15 plus fees, with special VIP passes at $50. The VIP pass includes access to private bars and VIP areas at the shows.

After starting as a house party in 2012, it’s amazing how far the BAALS Music Festival has come—it’s now one of the biggest music festivals in the Midwest. If you want something fun to do next Saturday, this epic music festival is fun for all ages, and the price of admission goes to a great cause.

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Fort Wayne Greek Fest

The 35th annual Fort Wayne Greek Festival starts this week! Headwaters Park will play host to the many food stands, fun events, and of course the Greek Fest Olympic 5K. The festival will take place from Thursday through Sunday, from 11 AM to 11 PM on every day but Sunday, when things will shut down at 5 PM.

Aside from all the delicious authentic Greek food you’ll find at the Greek Fest, there are plenty of Greek cultural events and performances that will take place throughout the weekend. There will be a live band and even a Greek dance troupe performing at intervals every day of the festival, and they’re even setting up small amusement rides for kids!

And don’t forget to sign up for the 5k Walk/Run on Saturday morning. The route will wind around the scenic St. Mary’s River and through Headwaters Park—you don’t have to be a runner to enjoy a stroll with this view! Plus, the first 150 entrants will get a race shirt and gyro vouchers, which is all you could possibly want when attending a Greek festival.

The Glenbrook Hyundai team hopes to see you there!

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Hand Washing and Automatic Washing: Which is Best for Your Car?

You’d think between hand washing and automatic washing, hand washing would be the obvious choice for your car. After all, at home you can clay, wax, and polish your car exactly how you like it, whereas an automatic wash just soaps your car up and lets it air dry. But the debate isn’t so cut and dry, and there are benefits and drawbacks of both.

Hand washing does give you the power, but it’s also a lot more time consuming, and some studies show that washing your car at home can actually damage the paint job over time. Plus, you’re washing all those contaminants from your car straight into storm drains! It’s not the best choice for the environment, so avoid doing it too often.

Automatic car washes are quicker and overall without the risks, but they don’t provide the detailing you can do at home, and the air-drying methods they use can leave your car streaky.

The best method is to combine! Wash at home sometimes so you can give it a nice wax, and hit the automatic wash to prevent grim buildup between hand washes.

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Hyundai Helps Astronaut’s Daughter Send Message to Space

Hyundai is tugging at heart strings around the world in its new video, which features an astronaut’s daughter. The 13-year old from Houston often spends large amounts of time separated from her father, and with the help of Hyundai and filmmaker Innocean Worldwide, created a message big enough for her dad to see – all the way from space.

The message to space says “Steph love’s you” written in her own handwriting, and carved into the sand of Nevada’s Delamar Dry Lake using a fleet of Hyundai Genesis sedans fitted with unique spiked-wheels. The message was big enough that the girl’s father could read it from the International Space Station, where Stephanie said he would “probably just grab his camera and take a picture.”

The resulting image covers almost three and a half square miles, and has been approved by the Guinness Book of World Records as the largest tire track image ever created.

The Hyundai Genesis was the ideal vehicle to orchestrate such a massive undertaking, thanks to its “outstanding engine performance, precise handling, a proven powertrain, and excellent driving stability to cope with the rough surface while creating the elaborate message.”

See how the elaborate message was delivered, including a behind-the-scenes peek at

Stop by Glenbrook Hyundai today to test drive the Hyundai Genesis for yourself!

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Hyundai Smart Phone Technology to Help Combat Distracted Driving

Distracted driving is one of the biggest reasons car accidents happen today, and cell phones are quickly becoming the main reason to blame. New Hyundai smart phone technology is hoping to bring that distraction to an end.

Hyundai officially filed a patent that would allow them to start testing out their new technology to decrease distracted driving due to cell phones. Disabling the phone would be the biggest step in eliminating the distraction. In order to make the technology a reality, antennas would be placed around the vehicle to monitor cell signals.

Based on a variety of factors like speed and proximity of the phone to the driver, certain features of the smart phone will be shut off. In order for the tech to work, a software program or application would need to be downloaded to the phone.

Hyundai is still figuring out all of the details regarding the new technology and reported that it would be a few years before it is placed in vehicles. In any case, we’re really excited to see Hyundai stepping up and helping to eliminate distracted driving!

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