Drive a new Veloster in Fort Wayne or Times Square…for free!

No matter if you live in Fort Wayne, Indiana or you are going to Times Square in New York City.  Here is your chance to experience driving the all new 2012 Hyundai Veloster for FREE Glenbrook Hyundai, the Happy Car Store in Fort Wayne, Indiana has more of the exciting Veloster on the way to the dealership.  They will be at the store before Christmas.  If you are looking for a last minute gift, Glenbrook Hyundai has them!
 
HYUNDAI LAUNCHES INTERACTIVE RACING GAME ON NEW YORK TIMES SQUARE BILLBOARD

COSTA MESA, Calif., December 20, 2011 – Hyundai Motor Company launched an interactive racing game called “HYUNDAI RACE” on its prominent Times Square video billboard today. Times Square visitors can play the high-quality racing game featuring the all-new Hyundai Veloster on the big screen and simulate the real driving experience.

“HYUNDAI RACE” is controlled by tilting a smart phone, just like turning the steering wheel when driving a car. Players can easily download the controller for “HYUNDAI RACE” from the App Store. Then, by connecting to the free Hyundai WiFi network in Times Square, players can control their vehicle on the big screen just as if they were playing a racing game on their smart phone. When players finish the race, their score will appear on the billboard and show their ranking among other players.

“HYUNDAI RACE” will be on the billboard until the end of this year, and Hyundai will continuously deliver other innovative interactive experiences in Times Square next year.

“HYUNDAI RACE” is a strategy that aligns with Hyundai’s new brand direction –

“New Thinking. New Possibilities.” – which debuted at 2011 North American International Auto Show in Detroit. The new brand direction aims to provide customers with experiences beyond expectations through innovative thinking.

The all-new 2012 Veloster, which made its debut at the 2011 North American International Auto Show, is another example of Hyundai’s new brand direction. The vehicle features an innovative three-door compact coupe design with the functionality of a hatch and a passenger-side forward-hinged rear door. The Veloster racing game is the first in the world to launch with high-quality graphic resolution on the Times Square billboard that offers a realistic driving experience.

“Having a large video display in Times Square certainly creates awareness among consumers through creative graphic elements. But Hyundai’s racing game takes engagement to a new level,” said Steve Shannon, vice president of Marketing, Hyundai Motor America. “The game invites the audience to interact with Hyundai in the middle of one of the world’s busiest venues for commerce and tourism. It’s a great example of our innovative marketing at work.”

Hyundai has been marketing in New York Times Square along with global leading brands since November 2009. Times Square billboards draw 1.5 million impressions a day in one of the world’s most iconic locations for exposing brands.

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Costa Mesa, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 800 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle warranty, Hyundai’s 10-year/100,000-mile powertrain warranty, 5-years of complimentary Roadside Assistance and the Hyundai Trade-in Value Guarantee. Hyundai is a registered trademark of Hyundai Motor Company. All rights reserved. ©2011 Hyundai Motor America.
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About www.HappyCarStore.com

Glenbrook Hyundai, a car dealer in Fort Wayne, Indiana, is a family owned and operated dealership. Located in Fort Wayne for over 20 years, Glenbrook Hyundai understands the value of a Happy customers. For the past 10 years, 62% of all Glenbrook Hyundai customers have been either repeat customers or someone referred in by a friend. The "Happy Car Store" theme came about a few years ago when Mark McKibben, the store's General Manager, decided to make buying a car at Glenbrook Hyundai different than every other dealership in the area. Some of the Happy Car Store advantages are: - a quicker sales process, no need to take hours to buy a car - Glenvrook Hyundai is a full disclosure dealership, every customer gets to see the price, taxes, fees, money down options, term options, trade figures...everything they need to know to make a well informed decision, with absolutely NO PRESSURE to buy. - The area's largest selection of new and used Hyundais - Service rewards cards, giving customers the opportunity to earn free oil changes, rental cars, complete details and more. - Service loaner cars - 100% customer oriented sales process - A Happy, No Worries atmosphere - And much, much more Stop in to see us at: Glenbrook Hyundai 4801 Coldwater Road Fort Wayne, IN 46825 260-484-9531 Or check us out on the web anytime at www.HappyCarStore.com
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