While soccer fans across the globe don their country’s colors and tighten up their cleats, Hyundai has decided to celebrate what makes the 2014 FIFA World Cup so important—the fan’s passion. In two all-new in-game 30 second spots staring the redesigned 2015 Sonata, Hyundai recognizes fans across the globe and looks to inspire them with one simple hashtag: #BecauseFutbol.

“Soccer fans are more than just supporters of the game—they are die hard, loyal fanatics for their teams and countries,” said Steve Shannon, vice president of Marketing for Hyundai Motor America. “As the industry leader in customer loyalty, Hyundai knows a thing or two about passion. This year’s World Cup campaign shows what being a ‘true’ fan really means; and how for 30 days people come together, lives change, emotions rise, and unexpected moments happen.”

The first 30-second commercial, titled “Boom,” illustrates how a single win in the World Cup can create the world-wide phenomenon of baby booms, while the second commercial, titled “Avoidance,” follows a single man’s journey home to watch a game he’s recorded and how he goes to great lengths to avoid any spoilers throughout the day.

The #BecauseFutbol campaign extends even farther than the television, allowing Hyundai to connect with consumers around the world and for them to connect with each other at BecauseFutbol.com. Make sure you keep an eye out for Hyundai’s advertisements throughout the 2014 World Cup as the official vehicle sponsor.