Hyundai Debuts New FIFA World Cup Ad Campaign

While soccer fans across the globe don their country’s colors and tighten up their cleats, Hyundai has decided to celebrate what makes the 2014 FIFA World Cup so important—the fan’s passion. In two all-new in-game 30 second spots staring the redesigned 2015 Sonata, Hyundai recognizes fans across the globe and looks to inspire them with one simple hashtag: #BecauseFutbol.

“Soccer fans are more than just supporters of the game—they are die hard, loyal fanatics for their teams and countries,” said Steve Shannon, vice president of Marketing for Hyundai Motor America. “As the industry leader in customer loyalty, Hyundai knows a thing or two about passion. This year’s World Cup campaign shows what being a ‘true’ fan really means; and how for 30 days people come together, lives change, emotions rise, and unexpected moments happen.”

The first 30-second commercial, titled “Boom,” illustrates how a single win in the World Cup can create the world-wide phenomenon of baby booms, while the second commercial, titled “Avoidance,” follows a single man’s journey home to watch a game he’s recorded and how he goes to great lengths to avoid any spoilers throughout the day.

The #BecauseFutbol campaign extends even farther than the television, allowing Hyundai to connect with consumers around the world and for them to connect with each other at Make sure you keep an eye out for Hyundai’s advertisements throughout the 2014 World Cup as the official vehicle sponsor.


Glenbrook Hyundai, a car dealer in Fort Wayne, Indiana, is a family owned and operated dealership. Located in Fort Wayne for over 20 years, Glenbrook Hyundai understands the value of a Happy customers. For the past 10 years, 62% of all Glenbrook Hyundai customers have been either repeat customers or someone referred in by a friend. The "Happy Car Store" theme came about a few years ago when Mark McKibben, the store's General Manager, decided to make buying a car at Glenbrook Hyundai different than every other dealership in the area. Some of the Happy Car Store advantages are: - a quicker sales process, no need to take hours to buy a car - Glenvrook Hyundai is a full disclosure dealership, every customer gets to see the price, taxes, fees, money down options, term options, trade figures...everything they need to know to make a well informed decision, with absolutely NO PRESSURE to buy. - The area's largest selection of new and used Hyundais - Service rewards cards, giving customers the opportunity to earn free oil changes, rental cars, complete details and more. - Service loaner cars - 100% customer oriented sales process - A Happy, No Worries atmosphere - And much, much more Stop in to see us at: Glenbrook Hyundai 4801 Coldwater Road Fort Wayne, IN 46825 260-484-9531 Or check us out on the web anytime at
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