Hyundai Named Top Carmaker in Customer Loyalty

Customer Loyalty

Cars like the amazing 2014 Genesis help build customer loyalty

If you want to be successful in the car industry, it’s important that consumers keep on coming back for more. Based on their current dedication to customers, Hyundai has received top honors in the automotive category in the Brand Keys 2014 Customer Loyalty Engagement Index, showing for the fourth consecutive year that once you choose Hyundai, it’s difficult to even look at any other brands.

“Hyundai continues to top our automotive category due to their understanding of how to exceed customer expectations with model after model,” said Robert Passikoff, president of Brand Keys. “Hyundai delivers consistently high levels of emotional engagement for their brand and for their customers by leveraging class-leading technologies, all while providing real brand value.”

Every year, Brand Keys, a customer loyalty and engagement consultancy, publishes this annually-syndicated study. The study examines customers’ relationships with 555 different brands over 64 categories, choosing the brand customers feel the most loyal to in each. With a lineup that is designed with customers in mind and terrific customer service, Hyundai has easily taken the top spot once again, tying with Ford.

Stop by Glenbrook Hyundai today to see just why so many car drivers are loyal to Hyundai!


Glenbrook Hyundai, a car dealer in Fort Wayne, Indiana, is a family owned and operated dealership. Located in Fort Wayne for over 20 years, Glenbrook Hyundai understands the value of a Happy customers. For the past 10 years, 62% of all Glenbrook Hyundai customers have been either repeat customers or someone referred in by a friend. The "Happy Car Store" theme came about a few years ago when Mark McKibben, the store's General Manager, decided to make buying a car at Glenbrook Hyundai different than every other dealership in the area. Some of the Happy Car Store advantages are: - a quicker sales process, no need to take hours to buy a car - Glenvrook Hyundai is a full disclosure dealership, every customer gets to see the price, taxes, fees, money down options, term options, trade figures...everything they need to know to make a well informed decision, with absolutely NO PRESSURE to buy. - The area's largest selection of new and used Hyundais - Service rewards cards, giving customers the opportunity to earn free oil changes, rental cars, complete details and more. - Service loaner cars - 100% customer oriented sales process - A Happy, No Worries atmosphere - And much, much more Stop in to see us at: Glenbrook Hyundai 4801 Coldwater Road Fort Wayne, IN 46825 260-484-9531 Or check us out on the web anytime at
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