If you want to be successful in the car industry, it’s important that consumers keep on coming back for more. Based on their current dedication to customers, Hyundai has received top honors in the automotive category in the Brand Keys 2014 Customer Loyalty Engagement Index, showing for the fourth consecutive year that once you choose Hyundai, it’s difficult to even look at any other brands.
“Hyundai continues to top our automotive category due to their understanding of how to exceed customer expectations with model after model,” said Robert Passikoff, president of Brand Keys. “Hyundai delivers consistently high levels of emotional engagement for their brand and for their customers by leveraging class-leading technologies, all while providing real brand value.”
Every year, Brand Keys, a customer loyalty and engagement consultancy, publishes this annually-syndicated study. The study examines customers’ relationships with 555 different brands over 64 categories, choosing the brand customers feel the most loyal to in each. With a lineup that is designed with customers in mind and terrific customer service, Hyundai has easily taken the top spot once again, tying with Ford.
Stop by Glenbrook Hyundai today to see just why so many car drivers are loyal to Hyundai!