When it comes to the voice of Hyundai, there has been a changing of the guard. Since 2007, Academy award-winning actor Jeff Bridges had lent his voiceover talents to ads by the Korean automaker. His voice had gruff and gravel and could be instantly recognized.
As all great things must come to an end (yes, even marketing partnerships made in heaven), Hyundai sought a suitable replacement for Bridges. Said Steve Shannon, vice president of marketing for Hyundai Motor America, “We were looking for a voice that could be recognizable and relatable to a new generation of car buyers.”
The new voice of Hyundai belongs to actor Paul Rudd. He is known for his roles in the films The Cider House Rules, I Love You, Man, and Anchorman. Hyundai had some flattering things to say about their new partner. “Rudd can be serious, humorous, informative and entertaining all at the same time.”
Rudd’s first spot involves a scene where a backseat driver is shown up by the 2015 Hyundai Sonata’s superior navigation system. Check it out here!
Visit the showroom at Glenbrook Hyundai today!