One of the centerpiece items was the Santa Cruz Crossover Truck Concept, which offers a completely new interpretation of truck utility for a new generation of car buyers, with an emphasis on range, flexibility, social networks, and outdoor pursuits.
It was joined by the zero-emissions Tucson Fuel Cell, the first mass-produced fuel cell vehicle available for consumer lease. By deriving electricity from hydrogen rather than a battery pack, the Tucson Fuel Cell offers customers all the benefits of electric vehicles without any of the conventional range and recharge-time compromise.
Several of Hyundai’s SEMA tuner vehicles were also present, including the Blood Type Racing Genesis, the ARK Performance AR550 Genesis, the Bisimoto Engineering Sonata, and other designs from some of the industry’s best aftermarket engineers.
Finally, Hyundai revealed two new products—including a special edition Veloster!—during its press conference. We were on the edge of our seats the entire time!