Hyundai is tugging at heart strings around the world in its new video, which features an astronaut’s daughter. The 13-year old from Houston often spends large amounts of time separated from her father, and with the help of Hyundai and filmmaker Innocean Worldwide, created a message big enough for her dad to see – all the way from space.
The message to space says “Steph love’s you” written in her own handwriting, and carved into the sand of Nevada’s Delamar Dry Lake using a fleet of Hyundai Genesis sedans fitted with unique spiked-wheels. The message was big enough that the girl’s father could read it from the International Space Station, where Stephanie said he would “probably just grab his camera and take a picture.”
The resulting image covers almost three and a half square miles, and has been approved by the Guinness Book of World Records as the largest tire track image ever created.
The Hyundai Genesis was the ideal vehicle to orchestrate such a massive undertaking, thanks to its “outstanding engine performance, precise handling, a proven powertrain, and excellent driving stability to cope with the rough surface while creating the elaborate message.”
See how the elaborate message was delivered, including a behind-the-scenes peek at amessagetospace.com.
Stop by Glenbrook Hyundai today to test drive the Hyundai Genesis for yourself!